John R. Rossiter : rechercher sur Z-Library

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1

‘Branding’ explained: Defining and measuring brand awareness and brand attitude

Rossiter, John R

Journal:

Journal of Brand Management

Année:

2014

Langue:

english

Fichier:

PDF, 157 KB

english, 2014

2

A model of brand awareness and brand attitude advertising strategies

Larry Percy, John R. Rossiter

Journal:

Psychology and Marketing

Année:

1992

Langue:

english

Fichier:

PDF, 714 KB

english, 1992

3

Methodological Guidelines for Advertising Research

Rossiter, John R., Percy, Larry

Journal:

Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 608 KB

english, 2017

4

A critique of prospect theory and framing with particular reference to consumer decisions

Rossiter, John R.

Journal:

Journal of Consumer Behaviour

Année:

2019

Langue:

english

Fichier:

PDF, 207 KB

english, 2019

5

Store atmosphere and purchasing behavior

Robert J. Donovan, John R. Rossiter, Gilian Marcoolyn, Andrew Nesdale

Journal:

Journal of Retailing

Année:

1994

Langue:

english

Fichier:

PDF, 895 KB

english, 1994

6

The Validity of Two Brief Measures of Creative Ability

Althuizen, Niek, Wierenga, Berend, Rossiter, John

Journal:

Creativity Research Journal

Année:

2010

Langue:

english

Fichier:

PDF, 271 KB

english, 2010

7

The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs

Bergkvist, Lars, Rossiter, John R

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 80 KB

english, 2007

8

How coviewing reduces the effectiveness of TV advertising

Bellman, Steven, Rossiter, John R., Schweda, Anika, Varan, Duane

Journal:

Journal of Marketing Communications

Année:

2012

Langue:

english

Fichier:

PDF, 166 KB

english, 2012

9

Brand awareness and acceptance: A seven-set classification for managers

Rossiter, John R

Journal:

Journal of Brand Management

Année:

1993

Langue:

english

Fichier:

PDF, 623 KB

english, 1993

10

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Bernardin, Thomas, Kemp-Robertson, Paul, Stewart, David W., Cheng, Yan, Wan, Heather, Rossiter, John R., Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M., Fukawa, Nobuyuki

Journal:

Journal of Advertising

Année:

2008

Langue:

english

Fichier:

PDF, 189 KB

english, 2008

11

The Role of Ad Likability in Predicting an Ad's Campaign Performance

Bergkvist, Lars, Rossiter, John R.

Journal:

Journal of Advertising

Année:

2008

Langue:

english

Fichier:

PDF, 296 KB

english, 2008

12

Attitude Change through Visual Imagery in Advertising

Rossiter, John R., Percy, Larry

Journal:

Journal of Advertising

Année:

1980

Langue:

english

Fichier:

PDF, 1.15 MB

english, 1980

13

Emotional Branding Pays Off

Rossiter, John, Bellman, Steve

Journal:

Journal of Advertising Research

Année:

2012

Langue:

english

Fichier:

PDF, 231 KB

english, 2012

14

Content Validity of Measures of Abstract Constructs in Management and Organizational Research

John R. Rossiter

Journal:

British Journal of Management

Année:

2008

Langue:

english

Fichier:

PDF, 118 KB

english, 2008

15

Comparing perceptions of marketing communication channels

Danaher, Peter J., Rossiter, John R.

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 504 KB

english, 2011

16

Special Issue on Creativity Research in Advertising || Defining the Necessary Components of Creative, Effective Ads

John R. Rossiter

Journal:

Journal of Advertising

Année:

2008

Langue:

english

Fichier:

PDF, 1.02 MB

english, 2008

17

A new measure of social classes

John R. Rossiter

Journal:

Journal of Consumer Behaviour

Année:

2012

Langue:

english

Fichier:

PDF, 130 KB

english, 2012

18

Changes in whole tissue heme concentration dissociates muscle deoxygenation from muscle oxygen extraction during passive head-up tilt

Adami, Alessandra, Koga, Shunsaku, Kondo, Narihiko, Cannon, Daniel T., Kowalchuk, John M., Amano, Tatsuro, Rossiter, Harry B.

Journal:

Journal of Applied Physiology

Année:

2015

Langue:

english

Fichier:

PDF, 578 KB

english, 2015

19

Attitude Change through Visual Imagery in Advertising

John R. Rossiter and Larry Percy

Journal:

Journal of Advertising

Année:

1980

Langue:

english

Fichier:

PDF, 1.29 MB

english, 1980

20

The Role of Ad Likability in Predicting an Ad's Campaign Performance

Lars Bergkvist and John R. Rossiter

Journal:

Journal of Advertising

Année:

2008

Langue:

english

Fichier:

PDF, 1.60 MB

english, 2008

21

Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials

Rossiter, John R., Silberstein, Richard B., Harris, Philip G., Nield, Geoff

Journal:

Journal of Advertising Research

Année:

2001

Langue:

english

Fichier:

PDF, 114 KB

english, 2001

22

The Effects of Three Types of Profane Language in Persuasive Messages

Robert N. Bostrom, John R. Baseheart, Charles M. Rossiter Jr.

Journal:

Journal of Communication

Année:

1973

Langue:

english

Fichier:

PDF, 694 KB

english, 1973

23

Print advertising: Celebrity presenters

John R. Rossiter, Ale Smidts

Journal:

Journal of Business Research

Année:

2012

Langue:

english

Fichier:

PDF, 178 KB

english, 2012

24

The C-OAR-SE procedure for scale development in marketing

John R Rossiter

Journal:

International Journal of Research in Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 403 KB

english, 2002

25

Falling in love with brands: a dynamic analysis of the trajectories of brand love

Langner, Tobias, Bruns, Daniel, Fischer, Alexander, Rossiter, John R.

Journal:

Marketing Letters

Année:

2016

Langue:

english

Fichier:

PDF, 459 KB

english, 2016

26

Marketing measurement revolution

Rossiter, John R.

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 464 KB

english, 2011

27

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist and John R. Rossiter

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 1.63 MB

english, 2007

28

[IEEE 2015 European Control Conference (ECC) - Linz, Austria (2015.7.15-2015.7.17)] 2015 European Control Conference (ECC) - Model predictive load frequency control of a two-area deregulated power system

Ejegi, Evans E., Rossiter, John A., Trodden, Paul

Année:

2015

Langue:

english

Fichier:

PDF, 416 KB

english, 2015

29

Observations: How the roles of advertising merely appear to have changed

Rossiter, John R., Percy, Larry

Journal:

International Journal of Advertising

Année:

2014

Langue:

english

Fichier:

PDF, 226 KB

english, 2014

30

A communities Eden – grazing Exclosure success in Ethiopia

Rossiter, John, Wondie Minale, Markos, Andarge, Workneh, Twomlow, Stephen

Journal:

International Journal of Agricultural Sustainability

Année:

2017

Langue:

english

Fichier:

PDF, 1.78 MB

english, 2017

31

Short-Run Advertising Effects on Children: A Field Study

Robertson, Thomas S., Rossiter, John R.

Journal:

Journal of Marketing Research

Année:

1976

Langue:

english

Fichier:

PDF, 512 KB

english, 1976

32

Rabies || Pathology

Rossiter, John P.

Année:

2020

Fichier:

PDF, 5.85 MB

2020

33

Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads

John R. Rossiter, Jennifer Thornton

Journal:

Psychology and Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 232 KB

english, 2004

34

Deguelin cyclase, a prenyl to chromen transforming enzyme from Tephrosia vogellii

Leslie Crombie, John T. Rossiter, Nicholas Van Bruggen, Donald A. Whiting

Journal:

Année:

1992

Langue:

english

Fichier:

PDF, 1.02 MB

english, 1992

35

The enzymic and chemically induced decomposition of glucosinolates

Atle M. Bones, John T. Rossiter

Journal:

Année:

2006

Langue:

english

Fichier:

PDF, 416 KB

english, 2006

36

Development of a facility for analysis of natural32Si

Angus B. MacKenzie, David C. W. Sanderson, Joseph Melone, John G. Farmer, Christoph Schnabel, Helfrid Rossiter

Journal:

Chinese Journal of Geochemistry

Année:

2006

Langue:

english

Fichier:

PDF, 200 KB

english, 2006

37

Neuronal apoptosis does not play an important role in human rabies encephalitis

Alan C. Jackson, Elizabeth Randle, Gail Lawrance, John P. Rossiter

Journal:

Journal of NeuroVirology

Année:

2008

Langue:

english

Fichier:

PDF, 929 KB

english, 2008

38

Range Model of Judgments

Elizabeth Cowley, John R. Rossiter

Journal:

Journal of Consumer Psychology

Année:

2005

Langue:

english

Fichier:

PDF, 1.43 MB

english, 2005

39

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

John R. Rossiter

Journal:

Marketing Letters

Année:

2012

Langue:

english

Fichier:

PDF, 242 KB

english, 2012

40

Prayer in your practice

John F. Rossiter-Thornton

Journal:

Complementary Therapies in Nursing and Midwifery

Année:

2002

Langue:

english

Fichier:

PDF, 265 KB

english, 2002

41

Reminder: a horse is a horse

John R. Rossiter

Journal:

International Journal of Research in Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 59 KB

english, 2005

42

The low stability of brand-attribute associations is partly due to market research methodology

Sara Dolnicar, John R. Rossiter

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 168 KB

english, 2008

43

Editorial: JBR Special issue on executional elements in advertising

John R. Rossiter

Journal:

Journal of Business Research

Année:

2012

Langue:

english

Fichier:

PDF, 98 KB

english, 2012

44

Qualifying the importance of findings

John R. Rossiter

Journal:

Journal of Business Research

Année:

2003

Langue:

english

Fichier:

PDF, 81 KB

english, 2003

45

Ethnicity in Business and Consumer Behavior

John R. Rossiter, Alvin M. Chan

Journal:

Journal of Business Research

Année:

1998

Langue:

english

Fichier:

PDF, 121 KB

english, 1998

46

Isothiocyanate concentrations and interconversion of sulforaphane to erucin in human subjects after consumption of commercial frozen broccoli compared to fresh broccoli

Saha, Shikha, Hollands, Wendy, Teucher, Birgit, Needs, Paul W., Narbad, Arjan, Ortori, Catharine A., Barrett, David A., Rossiter, John T., Mithen, Richard F., Kroon, Paul A.

Journal:

Molecular Nutrition & Food Research

Année:

2012

Langue:

english

Fichier:

PDF, 725 KB

english, 2012

47

Upgrading of bio-oil into advanced biofuels and chemicals. Part II. Importance of holdup of heavy species during the hydrotreatment of bio-oil in a continuous packed-bed catalytic reactor

Chaiwat, Weerawut, Gunawan, Richard, Gholizadeh, Mortaza, Li, Xiang, Lievens, Caroline, Hu, Xun, Wang, Yi, Mourant, Daniel, Rossiter, Angelina, Bromly, John, Li, Chun-Zhu

Journal:

Année:

2013

Langue:

english

Fichier:

PDF, 4.32 MB

english, 2013

48

Measurement for the Social Sciences || Selection of Item-Type and Answer Scale

Rossiter, John R.

Année:

2011

Langue:

english

Fichier:

PDF, 311 KB

english, 2011

49

Thermodynamics of formation of 18-crown-6 complexes with arenediazonium and anilinium salts in methanol at 25 �C

Izatt, Reed M., Lamb, John D., Rossiter, Bryant E., Izatt, Neil E., Christensen, James J., Haymore, Barry L.

Journal:

Journal of the Chemical Society Chemical Communications

Année:

1978

Langue:

english

Fichier:

PDF, 177 KB

english, 1978

50

The Toronto Meeting, October 16-19, 1980

Robert Friedel, John G. Brainerd, Vivian Weil, Daniel J. Kevles, Reese V. Jenkins, Bert Hansen, Deborah Warner, Fredrick J. Dobney, Margaret W. Rossiter, Daniel J. Perkins, Arnold E. Roos, John G. Bur

Journal:

Technology and Culture

Année:

1981

Langue:

english

Fichier:

PDF, 536 KB

english, 1981